Interview with Afzaal Mauthoor – Philanthropist and Social Entrepreneur – Currently owner and CEO of Profoundly and The Philanthropy Club. With a Masters in Environmental Law and Conservation, Afzaal started his career between Mauritius and Borneo working closely with Orangutans in wildlife centers and small tribes in the jungle. Afzaal was named by The Economist the 3rd most disruptive philanthropist in Europe, thinking back more than 15 years to tell his story, while analyzing how companies and brands have started to change their strategies in order to create more social impact around the globe. He explains how to create the right policies that balance client satisfaction as well as brand values and social impact. From startups to corporations, Afzaal talks in detail about sustainability and CSR and the importance in connecting them to an important cause. Afzaal, gives practical examples of sustainability-related to the fashion industry, analyzing all the points of the supply chain, from the buyer to the production stage. His inspiring story has helped many people, from startups to big companies, to move in the right direction by adjusting their business practices towards a more sustainable and ethical approach. Profits or Planet? How to tackle this endless dilemma?